They say that if “you snooze you lose” but I think in this case that it might actually be ok to snooze. Let me introduce you to NYC clothing label Snoozer Loser. This label grew from an art collective founded by designer Sonia Tay in 2005. Sonia takes an eco conscious approach to fashion using organic cotton fabrics - all garments are made in NYC and all scarves are hand printed with eco friendly pigments. Here is a look at some of the prints and patterns from the Snoozer Loser FW 2010 collection.